Search Engine
Marketing
Critical online marketing mix

According to many industry experts from Nielsen Online to eMarketers, online marketing is going to experience significant growth in coming years.

And among online marketing, Search Engine Marketing (SEM) is commanding a significant share of the total online budget for most marketing practitioners.

Value Proposition

When SEM first came to market in late 1990’s, many marketers were attracted to the “marketing accountability” concept in its pay-per-click model (measured as CPC, cost per click). And of course, the rest is history.

At Datatrade, we take one step further, through the use of optimization technology, we help clients optimize the SEM efforts towards “pay per acquisition”.

The end result is simple: lower cost per acquisition (CPA) than you would achieve through conventional SEM methods.