Loyalty Program
Management
Our CRM expertise and manpower to help you succeed

"Marketing team is tasked to handle marketing events, media buying, branding, creatives, … etc. On top of that, in recent years, the team is asked to drive target marketing and run the loyalty program. With lots of coordination with multiple internal and external parties, the experience is not only highly stressful, but the results from loyalty marketing have been subpar to say the least.” Does this sound familiar?

Loyalty Marketing / CRM management is as much a science as it is an art. In developed markets like the US, CRM Management is a highly specialized profession much like accounting, legal, and IT outsourcing.

From our past experience, tangible business results can be achieved sustainably when all the stars are aligned – i.e. methodical approach, integrated infrastructure, seamless operation, and right skilled people at the right functions.

To build all these up internally often requires significant management determination, CAPEX investment, and increase in headcount with specialized CRM skills. This is exactly the reason why so few companies (that opt to do this internally) are successful with their loyalty marketing efforts because this is really no easy feat! 

Datatrade is uniquely positioned as one of very few companies in the region that actually possesses all the necessary capabilities to address the challenges outlined above.

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We do so by not only providing the infrastructure, we also provide the domain expertise together with the human resources to carry out all the operational functions – from data entry to call centre to gift redemption – for our clients.

Explore our various services listed:

1. Data and technical support management

2. Campaign delivery

3. Contact Center management

4. Fulfilment management