Loyalty/CRM Program
Setup
Finding the right tools for the job

Over the past few years, many companies have been considering the most optimal approach in starting their loyalty / CRM programs. One common challenge is to “start small” while doing enough to deliver tangible benefits to build the business case for justifying further investment and roll-out.

 

Backed by years of experience in setting up loyalty / CRM programs from “ground zero” for companies in different industries, Datatrade has the proven methodology and existing infrastructure to kick start a loyalty / CRM program for your company in a highly cost effective and fast turnaround manner.

 

Methodology:

Our methodology provides you with the roadmap to gradually roll out your program based on proven ROI and business case. (i.e. you can lower your risk for NOT having to make a large upfront CAPEX investment.)

 

If you’d like to understand more about what is more suitable to your current needs as well as our recommended roadmap for your future roll-out, contact us.

 

Datatrade’s CRM Infrastructure

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The reason why our solutions are cost effective and fast in turnaround is very simple. As an industry pioneer since 1983, we understand very well about our clients’ needs (and pains!) that our CRM infrastructure is specifically designed as a turnkey, hosted solution, i.e. you do NOT need to deal with any hassles from system customization, integration with your legacy systems, etc. – because these hassles not only mean headache, but also cost a fortune and long lead time!

 

Our CRM infrastructure is based on 2 primary technologies:

 

1. Datatrade’s Proprietary Technologies

While certain operational functions such as Contact Centre Management can be well taken care of by mature technologies such as Microsoft Dynamics CRM, from our years of experience, Datatrade also recognizes that there are gaps that are not adequately and cost effectively addressed by commercial CRM applications.

 

Backed by our industry experience and battle-tested clients’ feedback, Datatrade has developed proprietary technology modules that address these gaps:

 

a. Data Entry

b. Data Cleaning (aka Data Quality Management)

c. Customer Lifecycle Management

d. Dynamic Query

e. KPI Reporting

 

2. Microsoft Dynamics CRM

As a technology partner with Microsoft, our specialized technology modules (described above) are integrated into the Microsoft Dynamics CRM platform.

 

 

This highly scalable platform handles the following operational functions:

a. Contact Centre

b. Sales Pipeline Management

 

See what others are saying about Microsoft Dynamics CRM.

 

Minimal Upfront Investment – The best part is that we are running the Microsoft Dynamics CRM online, which means that you do NOT need to:

- invest in any hardware and software licenses upfront

- worry about ongoing hosting and maintenance

 

We will take care of everything for you with a straight forward monthly subscription fee. It is that simple!

 

If you’d like to understand more about what is more suitable to your current needs as well as our recommended roadmap for your future roll-out,. contact us.