The world is changing right in front of our eyes – FAST!
The rules of game for acquiring new customers and retaining your existing ones are also shifting quickly.
At Datatrade, we are uniquely positioned under our 3 distinctive yet interrelated strategies in order to help our clients succeed in this dynamically changing marketplace:
1. Insights
Today, customers have more choices than ever before. As a result, having a good grasp on customers’ buying behavior will give you significant edge over your competitors.
At Datatrade, our data analytics and customer research expertise enable our consultants to help our clients gaining valuable insights – quantitative and qualitative – about the customers.
2. Industry Knowledge

Having been advising our clients since 1983, we greatly appreciate the importance of industry knowledge.
Over time, we have built up a wealth of industry knowledge base – beauty, health, fashion, retail, financial services, non-profit, etc.
Armed with these knowledge bases, our consultants are there to advise and work hand-in-hand with our clients to address their customer acquisition and retention challenges.
3. Integrated Marketing

‘Business as usual’ no longer suffices in today’s ultra competitive market.
To succeed, you also need to raise the bar over your competitors on your execution ability – on speed, seamless execution and cost efficiency.
Over the past 20+ years at Datatrade, we have been constantly investing in our technologies, infrastructure and processes. Today, we are one of the few companies in the region that operate in a truly integrated marketing platform.
And our clients can ‘raise their game’ on their execution ability without having to make significant CAPEX on these infrastructure.
BREAKING NEWS! With our 28+ years of marketing expertise, we are proud to announce that Datatrade was named Hong Kong’s Most Valuable Companies 2011! To learn more about this exciting news, click here!
For details on our award from Agency of the Year 2011, please click here!

Sean Cooper
Former Managing Director
Rapp Collins Worldwide
Hong Kong
Current Managing Partner of
Torque Solutions, Australia
Mr. King Leung (Managing Director of Datatrade) and Mr. Ricky Wong Wai Kay (Co-founder and Chairman of Hong Kong Broadband Network) at YDC Entrepreneurial Seminar on Apr. 21, 2011.

