| CRM Campaign Management (China) |
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Refine engagement & segmentation model
to drive better
conversions for
future campaigns |
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Capture/ analyze
consumer interaction
data
Derive insights for enhancing future
models |
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Configure CRM
application & database
Define data validation
rules & alert triggers |
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Define consumer engagement strategy & segmentation model |
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Manage campaign execution such as event management, direct mailing, telemarketing, redemption programs,
etc.
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Client:
European Consumer Product Company
Nature:
Data-driven customer acquisition & brand advocacy program
Duration:
Ongoing for the past 2 yrs
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Beat acquisition target by over 60% |
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Beat existing customer activation target by over 110% |
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Beat conversion target (to higher loyalty ranking) by over 400%
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