“We do have a loyalty / CRM program. And we have been sending promotional messages and giving out different offers to our customers. But our business doesn’t seem to increase by much.” Does this sound familiar?
The essence of effective target marketing is to communicate with the right customer with the right offer/message at the right time. And to make this happen, you need to have in-depth insights about the customer purchase behavior, a well-thought out customer communication strategy, and a methodical campaign execution program.
Our CRM consultancy methodology is developed based on studying the best practices and loyalty programs locally and around the world. Our Datatrade’s consultants will use our methodology in helping our clients address key objectives including:
New Customer Cultivation
Increasing Basket Size
Typically, it consists of a 3-stage engagement model:
1. CRM Readiness Assessment
2. Pilot Program
3. Program Rollout
Our philosophy is that the readiness assessment and pilot normally require a modest upfront budget (with respect to the experienced consultants required for the project) and targeted business objectives, and the program can be rolled out as business benefits are realized.
If you are interested to learn more on how our past experience can help you jump start your loyalty marketing efforts, you can contact our loyalty marketing consultants.
BREAKING NEWS! With our 28+ years of marketing expertise, we are proud to announce that Datatrade was named Direct Marketing Agency of the Year 2012 for the second year in a row! To learn more about this exciting news, click here!
For details on our award from Agency of the Year 2011, please click here!
For details on our award from Hong Kong’s Most Valuable Companies 2011, please click here!
Founder and CEO
MTM Skincare and Spa
Mr. King Leung (Managing Director of Datatrade) and Mr. Ricky Wong Wai Kay (Co-founder and Chairman of Hong Kong Broadband Network) at YDC Entrepreneurial Seminar on Apr. 21, 2011.