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Phil Ren
General Manager - China

 

Phil is one of the few early Direct Marketing industry practitioners in China since 1999. Prior to the current management role, he founded WiseHorse, the first full service direct marketing agency in China,
who worked with over 50 major direct marketers and brand agencies such as HSBC, Citibank, AIA, AXA, Xerox, Microsoft, Fuji Film, UNICEF, China Youth Foundation, Ford, Volkswagen, and most of the leading mail order companies such as OTTO, Bertelsmann, Mecoxlane, TVSN.
 
His operation experience ranges from campaign planning, list sourcing & management, fulfillment & comprehensive reporting & analyses. Besides the strong relationships with major clients, he also has a good connection with postal services & government offices that helps clients to reduce fulfillment cost and secure campaign fulfillment capacity.
 
Prior to his direct marketing career, he was in advertising where he founded a famous electronic magazine with target marketing services.
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