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Lilian Salenius
Founder & Chief Executive

 

Born in Shanghai, educated under the British
regime from the age of 5, married to a
European and with very strong family ties in
the U.S., she was constantly looking for
innovative ideas from the West until she found the DM business model.

Direct marketing was nearly unheard of those days amongst ordinary people.
With her dedication and hard work, she has made almost the impossible
possible and has become the prime pioneer in this field.

What she started as a small DM company 23 years ago has now become one
of the leading direct marketing companies in Hong Kong with a full range of
DM services and a workforce of over l00 people with an extensive network of
associate offices in major countries in S. E. Asia, U.S. and Europe.

She has successfully introduced the concept and practice of direct marketing
from the U.S. into Hong Kong and has helped many multi-national companies
both locally and overseas to successfully launch their products and services in
Hong Kong and its neighbouring countries.

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